Program Activities

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Creative ASEAN

This activity is aimed at raising awareness about the role of IP in promoting creativity through the organization of a “Creative ASEAN” Design Competition in the framework of initiative 10 of the ASEAN IPR Action Plan 2011-2015, Creative ASEAN, for which ASEAN country champion is Thailand.




The project collaborated with DIP Thailand in the preparation of a proposal to prepare the grounds of the Creative ASEAN initiative for which this country is country champion. The proposal was discussed among the ASEAN Member States on the occasion of the 42th meeting of the AWGIPC held in Langkawi in November 2013.


As agreed in the context of those consultations, in 2014 the project would collaborate with DIP Thailand in the preparatory work required for the organisation of a “Creative ASEAN” Design Competition and Exhibition to take place in Thailand in 2015.




With the support of an experienced company in the field of design competitions, the project provided a detailed guide for the organisation of such competition in ASEAN with a focus in the field of gems and jewellery. The guidelines covered all aspects necessary for the sound organisation of such an event and foresaw the competition in two phases, a first national phase directed by the National IP Office of each country that would result in the selection of the five best designs per AMS, and a second regional phase during which a regional jury would select one winner per country that would be part of the winners´ podium of the Creative Jewellery ASEAN Competition.




In preparation for the launching of the competition that took place in February 2015, the project provided for the regulations of the design competition as well as the technical profile of the members of the jury.


The national competition phase was launched by the ASEAN IP Offices in March 2015, running until the end of May 2015. As a result, preselected lists of designers were submitted by the AMSs to take part in the regional phase of this competition.


The winners per country were then selected by the Jury of the competition during the meeting that took place in Bangkok from 18 to 19 June 2015.


To learn about the winners and their designs, click here.


The winners were invited to exhibit their products at the 56th Bangkok Gems and Jewelry Fair, held from 10 to 14 September 2015 at the Challenger, Impact Muang Thong Thani, Nonthaburi, Thailand. The Creative ASEAN Award Ceremony took place on 10th September 2015 with the presence of Mr Jesus Miguel Sanz, Ambassador of the European Union to Thailand, Ms Shahrinah Yusof Khan, Chairperson of the ASEAN Working Group for Intellectual Property Cooperation (AWGIPC) and Mrs Malee Choklamlert, Director-General of the Department of Intellectual Property of Thailand, country champion of the Creative ASEAN initiative 10 of the ASEAN IPR Action Plan 2011-2015.


To learn more about the Award Ceremony, click here.