Program Activities

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Enhanced Use of GIs as a Marketing Tool

Enhanced Use of GIs as a Marketing Tool activities focus on enhancing the capacity of the productive sector in the ASEAN region to develop and protect their own geographical indications and use them as a marketing tool.

 

This activity cluster comprises the following key activities:

  1. Providing advice to producers and competent authorities in the ASEAN region on the protection of ASEAN GIs in existing and potential export markets, including in particular assistance to register ASEAN GIs in Europe (2013-2015); Learn more…
  2. Identifying ways of promoting the visibility of ASEAN GIs (2013-2015); Learn more…
  3. Exchanging best practices on GI control within ASEAN and with producers from other countries (2015); Learn more…
  4. Sharing experience on GI protection systems in ASEAN countries (2013). Learn more…