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Workshop for ASEAN SME Trainers

08 October 2013 to 09 October 2013

A regional workshop for ASEAN SME trainers on the Promotion of Brand Creation, Protection and Management was held in Kuala Lumpur on 8-9 October 2013. This event was hosted by the Intellectual Property Corporation of Malaysia (MyIPO) and attended by officials from the ASEAN IP Offices and representatives from SME promotion agencies in their respective countries, both having responsibility for business development and SME awareness.

 

This activity aimed at enhancing the capacity of SME trainers from ASEAN countries to effectively promote among SMEs in the region the creation, promotion and management of their own brands by using IP as a tool for development.

 

The workshop, conducted by one EUIPO expert, one European expert and experts from MyIPO, focused on topics relating to brand creation and management as an essential component of business development strategies, brand protection, information tools available such as e-learning and trade marks and industrial designs databases and exchange of information concerning best practices on SME awareness in the ASEAN region and in the EU. The participants were invited to share their country experiences on different topics of the programme.